Most articles and books about selling photos will tell you that the most important thing about selling your photos is making high-quality striking photos.
So they’ll spend a chapter or two (or more) teaching you how to make better photos.
Because better photos = more sales.
But sadly this is simply not true.
I’m not a psychologist and I don’t know why people like certain photos more than others but one thing I learned is that it has nothing to do with the photographic quality of the photo.
At times, people buy pictures because they like them and want to display them over their bed or at their office but more often they buy pictures, because they need them for a certain project and because the pictures they buy have the theme they need to fulfill that precise objective.
It is especially true about digital images; customers will often purchase them for projects such as book or magazine covers, brochures, advertisements etc.
It is also true about photographic prints as they are often acquired to be used in a exclusive design projects.
In these cases the salable images are… well, whatever images the project requires.
So basically, if I have the images they need, and the price is right, they’ll buy them, and if I don’t have them, they’ll go looking for these images somewhere else.
It’s not like they want to purchase unique photo prints made by Nitsa, not really.
All they want (for example) are a few black & white urban prints that will work well in a valet parking lobby area of a certain hotel in Atlantic City.
And they don’t really care who (or what) is Nitsa and they couldn’t care less if the photos are so wonderfully well-exposed (or not).
Selling photos, I guess, like many other things, is more about good marketing rather than good photography.
The picture here by the way, is one of the most profitable pictures I ever took… and I don’t even like it!
Among others it was bought by E television to be used as a background for one of their brainless reality shows. Originally it was taken upon a request from a friend who wanted to use it on his book cover, well, he never did use it, and I can’t really blame him for that.